Welcome
Fruit West Co-operative and the
BRAVO™ Branded Apple Story
Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning BRAVO™ apple, an apple like no other™. Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
A Message from our Chairman
This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new BRAVO™ apple. Growers across the country can take advantage of a robust and reliable supply chain. For the BRAVO™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the BRAVO™ apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journeyNew Apple on the Block! BRAVO™ a hit with
consumers
The BRAVO™ apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting newcomer.
Latest News from Fruit West Co-operative
Chairman
Fruit West Co-operative Ltd
Launch of the New BRAVO™ Apple
A new firm and juicy WA- developed apple has hit
the shop shelves after 20 years of breeding and
testing by the Department of Agriculture and Food
Western Australia (DAFWA) and were quickly
bought up by consumers eager for a new taste
experience.
The apple has a distinct sweetness and a moderate to high
crisp and crunch factor, and was first previewed by growers
and potential consumers in 2010.
The trees are now available for growing Australia-wide. The
commercial agreements have been signed and industry body
Fruit West Co-operative Ltd is managing the commercialisation
of the variety.
The apple is grower friendly because the tree is productive, the
fruit colours easily and the apples stand out from existing
varieties on shop shelves.
Photograph courtesy of Steele Jacob Technical Officer DAFWA
For all the latest news on the activities of BRAVO™ read our
latest Newsletter here: Newsletter (PDF)
Spring 2018
The season of 2018 BRAVO™ apples has now concluded, you can be assured we are carefully looking after the 2019 harvest which will begin in late April. You can look forward to BRAVO™ apples being available at retail in May 2019.
Congratulations to Tim Sheehan (winner 1) and Charissa Naran
(winner 2) joint winners of the best BRAVO™ moment 2018 photo
competition hosted on Bravo™ apples facebook and Instagram
pages.
Winners!!
Welcome
Fruit West Co-operative and the
BRAVO™ Branded Apple Story
Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning BRAVO™ apple, an apple like no other™. Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
© Copyright Fruit West Co-operative Ltd. 2016
A Message from our Chairman
This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new BRAVO™ apple. Growers across the country can take advantage of a robust and reliable supply chain. For the BRAVO™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the BRAVO™ apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journeyNew Apple on the Block! BRAVO™ a hit with
consumers
The BRAVO™ apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting newcomer.
Latest News from Fruit West Co-operative
Chairman
Fruit West Co-operative
Ltd
Launch of the New BRAVO™ Apple
A new firm and juicy WA-
developed apple has hit the
shop shelves after 20 years
of breeding and testing by
the Department of
Agriculture and Food
Western Australia (DAFWA)
and were quickly bought up
by consumers eager for a
new taste experience.
The apple has a distinct sweetness and a
moderate to high crisp and crunch factor, and
was first previewed by growers and potential
consumers in 2010.
The trees are now available for growing
Australia-wide. The commercial agreements
have been signed and industry body Fruit West
Co-operative Ltd is managing the
commercialisation of the variety.
The apple is grower friendly because the tree is
productive, the fruit colours easily and the apples
stand out from existing varieties on shop shelves.
Photograph courtesy of Steele Jacob Technical Officer DAFWA
Spring 2018
The season of 2018 BRAVO™ apples has now concluded, you can be assured we are carefully looking after the 2019 harvest which will begin in late April. You can look forward to BRAVO™ apples being available at retail in May 2019.
Congratulations to Tim Sheehan (winner 1) and
Charissa Naran (winner 2) joint winners of the best
BRAVO™ moment 2018 photo competition hosted
on Bravo™ apples facebook and Instagram pages.
Winners!!
