Welcome

Fruit West Co-operative and the

BRAVO Apple Story

Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning Bravo™ apple, an apple like no other™.  Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
© Copyright Fruit West Co-operative Ltd. 2016 Terms & Conditions Privacy Policy Site Map

A Message from our Chairman

This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new Bravo™ apple.  Growers across the country can take advantage of a robust and reliable supply chain. For the Bravo™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the Bravo™  apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journey

The New Apple on the Block! Bravo ™  hits the shops

The Bravo™  apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting  newcomer.

Latest News from Fruit West Co-operative

2016 AGM Questions & Answers- At the Fruit West Co-operative Annual General Meeting held on 11 November 2016, 10 questions were received from Mr Vic Grozotis, a Member of the Co- operative, and read into the Minutes of the meeting. Answers were prepared subsequent to the AGM and have been provided personally to Mr Grozotis.  The following Q&A sheet is published to  Read More …. Sunday 30th Oct 2016 : National Bravo™ Marketer Appointed  Fruit West Co-operative Ltd announced today that WA Farm Direct PTY Ltd have been appointed to manage all marketing and distribution of Bravo™ apples in Australia for 2017. Read the Press Release (PDF)
Our new website - With the launch of the new Bravo™ apple, we have decided to totally revamp our website to reflect the exciting future ahead for Western Australian fruit growers. We believe that with a strong healthy supply chain from nurseries to consumer, we can drive the industry as a whole to a more successful, secure and profitable future supplying consumers with the fruit they want, unrivalled in quality & price. Our new website is designed to be at the centre of our efforts to communicate & inform, giving growers confidence in both the packing & marketing of their products. Take a tour through our site & if you have comments or ideas for improvements, please let us know.
Chairman Fruit West Co-operative Ltd
Find out more Find out more

Launch of the New Bravo™ Apple

A new firm and juicy WA- developed apple has hit the shop shelves after 20 years of breeding and testing by the Department of Agriculture and Food Western Australia (DAFWA) and were quickly bought up by consumers eager for a new taste experience. The apple has a distinct sweetness and a moderate to high crisp and crunch factor, and was first previewed by growers and potential consumers in 2010. The trees are now available for growing Australia-wide. The commercial agreements have been signed and industry body Fruit West Co-operative Ltd is managing the commercialisation of the variety.  The apple is grower friendly because the tree is productive, the fruit colours easily and the apples stand out from existing varieties on shop shelves.

Photograph courtesy of Steele Jacob Technical Officer DAFWA

Welcome

Fruit West Co-operative and the

BRAVO Apple Story

Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning Bravo™ apple, an apple like no other™.  Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
© Copyright Fruit West Co-operative Ltd. 2016

A Message from our Chairman

This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new Bravo™ apple.  Growers across the country can take advantage of a robust and reliable supply chain. For the Bravo™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the Bravo™  apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journey

The New Apple on the Block! Bravo ™  hits the shops

The Bravo™  apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting  newcomer.

Latest News from Fruit West Co-operative

2016 AGM Questions & Answers- At the Fruit West Co-operative Annual General Meeting held on 11 November 2016, 10 questions were received from Mr Vic Grozotis, a Member of the Co- operative, and read into the Minutes of the meeting. Answers were prepared subsequent to the AGM and have been provided personally to Mr Grozotis.  The following Q&A sheet is published to Read More …. Sunday 30th Oct 2016 : National Bravo™ Marketer Appointed Fruit West Co-operative Ltd announced today that WA Farm Direct PTY Ltd have been appointed to manage all marketing and distribution of Bravo™ apples in Australia for 2017. Read the Press Release (PDF)
Our new website - With the launch of the new Bravo™ apple, we have decided to totally revamp our website to reflect the exciting future ahead for Western Australian fruit growers. We believe that with a strong healthy supply chain from nurseries to consumer, we can drive the industry as a whole to a more successful, secure and profitable future supplying consumers with the fruit they want, unrivalled in quality & price. Our new website is designed to be at the centre of our efforts to communicate & inform, giving growers confidence in both the packing & marketing of their products. Take a tour through our site & if you have comments or ideas for improvements, please let us know.
Chairman Fruit West Co-operative Ltd
Find out more Find out more

Launch of the New Bravo™ Apple

A new firm and juicy WA- developed apple has hit the shop shelves after 20 years of breeding and testing by the Department of Agriculture and Food Western Australia (DAFWA) and were quickly bought up by consumers eager for a new taste experience. The apple has a distinct sweetness and a moderate to high crisp and crunch factor, and was first previewed by growers and potential consumers in 2010. The trees are now available for growing Australia-wide. The commercial agreements have been signed and industry body Fruit West Co-operative Ltd is managing the commercialisation of the variety.  The apple is grower friendly because the tree is productive, the fruit colours easily and the apples stand out from existing varieties on shop shelves.

Photograph courtesy of Steele Jacob Technical Officer DAFWA