Welcome

Fruit West Co-operative and the

BRAVO Apple Story

Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning Bravo™ apple, an apple like no other™.  Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
© Copyright Fruit West Co-operative Ltd. 2016 Terms & Conditions Privacy Policy Site Map

A Message from our Chairman

This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new Bravo™ apple.  Growers across the country can take advantage of a robust and reliable supply chain. For the Bravo™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the Bravo™  apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journey

The New Apple on the Block! Bravo ™  hits the shops

The Bravo™  apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting  newcomer.

Latest News from Fruit West Co-operative

TEAM BRAVO™ATTENDED HORT CONNECTIONS Over ten Team Bravo™ were  present at the recent Hort Connections 2017, 15 - 17 in Adelaide, to promote the Bravo™  apple. The trademarked Bravo™ apple was very well received especially during the trade show - thanks to Visy for championing the Bravo™  apple at this event. It was the ideal platform to increase national market/brand awareness and add to the ever increasing army of Bravo ™  'champions'.
Chairman Fruit West Co-operative Ltd
Find out more … Find out more …

Launch of the New Bravo™ Apple

A new firm and juicy WA- developed apple has hit the shop shelves after 20 years of breeding and testing by the Department of Agriculture and Food Western Australia (DAFWA) and were quickly bought up by consumers eager for a new taste experience. The apple has a distinct sweetness and a moderate to high crisp and crunch factor, and was first previewed by growers and potential consumers in 2010. The trees are now available for growing Australia-wide. The commercial agreements have been signed and industry body Fruit West Co-operative Ltd is managing the commercialisation of the variety.  The apple is grower friendly because the tree is productive, the fruit colours easily and the apples stand out from existing varieties on shop shelves.

Photograph courtesy of Steele Jacob Technical Officer DAFWA

First Fruit in retail this week Peaches 25th May 2017.
Fruitwest Newsletter is now out! Find out what we’ve been up to as we update you on our recent activities. Read the Newsletter (PDF)
More News… More News…

Welcome

Fruit West Co-operative and the

BRAVO Apple Story

Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning Bravo™ apple, an apple like no other™.  Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
© Copyright Fruit West Co-operative Ltd. 2016

A Message from our Chairman

This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new Bravo™ apple.  Growers across the country can take advantage of a robust and reliable supply chain. For the Bravo™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the Bravo™  apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journey

The New Apple on the Block! Bravo ™  hits the shops

The Bravo™  apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting  newcomer.

Latest News from Fruit West Co-operative

TEAM BRAVO™ATTENDED HORT CONNECTIONS Over ten Team Bravo™ were  present at the recent Hort Connections 2017, 15 - 17 in Adelaide, to promote the Bravo™  apple. The trademarked Bravo™ apple was very well received especially during the trade show - thanks to Visy for championing the Bravo™  apple at this event. It was the ideal platform to increase national market/brand awareness and add to the ever increasing army of Bravo ™  'champions'.
Chairman Fruit West Co-operative Ltd
Find out more … Find out more …

Launch of the New Bravo™ Apple

A new firm and juicy WA- developed apple has hit the shop shelves after 20 years of breeding and testing by the Department of Agriculture and Food Western Australia (DAFWA) and were quickly bought up by consumers eager for a new taste experience. The apple has a distinct sweetness and a moderate to high crisp and crunch factor, and was first previewed by growers and potential consumers in 2010. The trees are now available for growing Australia-wide. The commercial agreements have been signed and industry body Fruit West Co-operative Ltd is managing the commercialisation of the variety.  The apple is grower friendly because the tree is productive, the fruit colours easily and the apples stand out from existing varieties on shop shelves.

Photograph courtesy of Steele Jacob Technical Officer DAFWA