Welcome
Fruit West Co-operative and the Bravo™
Branded Apple Story
Fruit West Co-operative is the innovative industry-based
business that is licensed to commercialise the ANABP 01
apple variety that produces the stunning Bravo™ apple.
Established in 2012 Fruit West Co-operative Ltd is the
outcome of an initiative of the Pome sub-committee of
the Pome Citrus and Stone Fruit Producers’ Committee
of the Agricultural Produce Commission.
With initial seed funding from the WA pome industry,
the Co-operative was formed with the aim of bringing
about a fundamental shift in the way new tree fruit
varieties are released in Australia. It was considered that
the producer owned and controlled co-operative was
and remains the best business model to provide an
integrated value chain, from plant research all the way
through to consumers wanting Australian-grown fresh
fruit of a high and consistent standard year-round.
Fruit West Co-operative is passionate about providing
high-quality fresh produce to consumers and securing
fair returns for growers. Whilst being committed to the
commercialisation of the ANABP 01 apple variety, Fruit
West also sees opportunity to apply the same passion to
the release of other new tree fruit varieties.
© Copyright Fruit West Co-operative Ltd. 2021
A Message from our Chairman
Fruit West and TopStar Sign Memorandum of
Understanding (MOU) to Secure Australian Apple
Exports Through ANABP 01 10-Year Export Agreement
Fruit West, leading grower cooperative representing
ANABP 01 apple growers in Australia, is pleased to
announce the signing of a Memorandum of
Understanding (MOU) with TopStar, the international
commercialisation manager of ANABP 01, solidifying
a 10-year export agreement for the ANABP 01
Soluna® Program.
The MOU signing took place on 7th February in
Berlin, underscoring the commitment of both Fruit
West and TopStar to foster long-term partnerships
aimed at enhancing the competitiveness and
sustainability of Australian apple exports.
The agreement secures exclusivity for Australian
grown Soluna® into the Middle East and Asian
markets for the next decade. This means that Fruit
West through its licensed marketer WA Farm Direct,
will be the only entity permitted to import Soluna®
into these territories. Fruit West will use these
territories as dedicated markets to continue the
sustainable expansion of the Australian Soluna®
export program and aims to secure a 52 week
presence in these markets by procuring fruit grown in
the Northern Hemisphere.
Fruit West have furthered the innovation of this
stunning variety with an equally innovative marketing
process to secure the international brand equity of
Soluna® for Australian producers and delivering a
superior flavourful snack to consumers around the
world.
Commenting on the signing of the MOU, Ann Lyster,
Chair of Fruit West, stated, "This agreement marks a
significant milestone in our ongoing efforts to promote
the excellence of Australian-grown ANABP 01 apples
on the global stage. By partnering with TopStar, we
are not only securing export opportunities for our
growers but also reinforcing the reputation of
Australian apples for their exceptional quality and
flavour."
Mr Renaud Pierson representing TopStar stated
“TopStar is very happy to engage and structure a
long-term relationship with Fruit West and their
exclusive licensee in Australia, WA Farm Direct, a
few days ago in Berlin at Fruit Logistica. The MOU
will provide the framework of a 10-year license for
TopStar to partner with Fruit West to support
Australian Soluna® branded apples exports out of
Australia, and will open new opportunity for the value
chain to create local synergies with growers /
packers."
The signing of the MOU between Fruit West and
TopStar underscores the collaborative spirit and
mutual dedication to driving growth and sustainability
within the Australian apple industry. By leveraging the
strengths of each partner, the agreement sets the
stage for continued success and innovation in the
global ANABP 01 apple market for years to come.
Chair
Fruit West Co-operative
Ltd
2023 Season
Our growers have been busy harvesting ANABP 01 and with the
season now commenced with Bravo® apples being available in
supermarkets and green grocers throughout Australia we look
forward to another great season ahead.
For updates on season progress, follow us on Facebook
(@bravoapplesofficial).
Change in Office Details
The Fruit West registered office and some contact details have
changed.
Details of the changes are available on our Contact Page
ANABP 01 2023 Quality Specifications
A copy of the Quality Specifications 2023 is available on the
Technical Page
Thinning for Crop Load
We send a reminder about the importance of thinning your trees to
establish crop load. A video demonstration of thinning is available
here..
Renaud Pierson, TopStar & Ann Lyster, Fruit West Cooperative signing
the MOU in Berlin at Fruit Logistica.